Pitti Uomo 101
Let's discover together all the fashion appointments not to be missed in the city
This is it. Despite the difficulties linked to the worsening of the Pandemic, Pitti Immagine confirms the start of Pitti Uomo 101 with 600 brands at the Fortezza da Basso in Florence from 11 to 13 January 2022. Pitti Immagine Bimbo 94 will also be held on the same dates and in the same location this year.
"We are ready to make our contribution to the recovery of Italian fashion and international trade," said Raffaello Napoleone, CEO of Pitti Immagine. "We also attribute a symbolic value to this edition 101. The companies are responding with enthusiasm, they are not hiding their difficulties but at the same time expressing great energy, a firm desire to return to represent themselves with their best qualities".
It must also be said that due to the current health situation, some companies have decided not to participate in this edition of Pitti Uomo and some scheduled events have been cancelled. The first company to announce this decision was Maison Brunello Cucinelli. The Caruso brand also cancelled its jazz-themed event scheduled for 11 January at the Marino Marini Museum. And on 12 January, the Ann Demeulemeester brand's retrospective event, which was announced as a special event, will not be held at the Stazione Leopolda. The eagerly awaited event that was supposed to bring 600 international guests to Florence to attend the celebration of the Belgian label owned by Milanese entrepreneur Claudio Antonioli since 2020, has been postponed to the June edition of Pitti Uomo.
"The current evolution of contagions and the consequent containment measures adopted by the Italian government and other countries in some cases make it impossible to hold a single event in its proper form, with its necessary characteristics," said Lapo Cianchi, director of communications & special events at Pitti Immagine, "and this is unfortunately the case for the special event dedicated to Ann Demeulemeester's new course. The project we wanted, together with Claudio Antonioli and Ann Demeulemeester herself, all united by great enthusiasm, was a celebration of fashion, music, entertainment and sociability, where people and their interactions were an integral part of the show. Over the last few weeks we have been trying to adapt the project to the changing environmental conditions, ensuring maximum safety for all the people involved in the production, but gradually the project became empty and it was no longer possible to maintain the original spirit. The celebration of Ann's long and prestigious career and the farewell to the promising new course deserve the best possible conditions: this is why, reluctantly, we have decided to postpone the event to the next edition of Pitti Uomo, in June 2022".
But here are the main news and appointments of Pitti Uomo 101.
THIS EDITION'S THEME
Pitti Reflections is the new theme of the Pitti Immagine fairs: the leitmotif of the displays in the Fortezza and Leopolda, designed by creative director Angelo Figus, and the creative impetus for the advertising campaign shot by the duo Narènte, a couple that divides their time between Berlin and Sardinia, in a high-impact photographic set.
"The editorial theme is always an important topic for Pitti editions, to which we devote great attention," explains Agostino Poletto, director general of Pitti Immagine. "PITTI REFLECTIONS means reflections, but also inner and outer reflections, windows that open, glimpses that take you inside and make you look far away, references that go beyond what you expect to represent a new beginning".
APPOINTMENTS NOT TO BE MISSED
La ripresa della moda passa da Pitti [The recovery of fashion passes through Pitti] is the title of the conference (by invitation only) organised by Polimoda, Monday 10 January in the Aula Magna at the Manifattura Tabacchi, at 6 pm, with speakers: Claudio Marenzi (President of Pitti Immagine) Marco Fortis (Director of the Fondazione Edison) and Erika Andreetta (Partner PwC Italia, Consumer Markets Consulting Leader).
On 10 and 11 January, from 4 p.m. to 10 p.m., the Giardino dei Semplici Botanical Garden will host the exhibition Creative by Nature // Fashion Makers with RODO, Filippo Fürst, Mani del Sud. Project curated and promoted by MANINTOWN magazine and Bm Communication. Cocktail party (by invitation only).
The opening of Pitti Uomo 101 (by invitation only) is scheduled for Tuesday 11 January at 11.00 am at the Unicredit Theatre at the Fortezza da Basso.
Ten C presents a Phygital installation at the Fortezza da Basso. A unique immersive experience in the Sala della Volta. Tuesday 11 January at 5 p.m. (by invitation only).
LuisaViaRoma inaugurates the new Terrazza by Cassina with an exclusive installation created by the iconic design brand Cassina from 11 to 13 January.
On 11 January, at 9 p.m., at the Cinema La Compagnia, screening of the documentary Stracci by Tommaso Santi and Silvia Gambi, which deals with the theme of textile recycling and its implications. A journey that starts in Prato and goes around the world following the routes of used clothes and analysing the solutions to this problem.
Palazzo Finlandese is the event that occupies the spaces of Palazzo Pucci on Wednesday 12 January, at 9 and 10 pm (by invitation only), marking the debut of the Finnish brand Latimmier at Pitti Uomo. The RTW brand focuses its research on the concept of masculinity following the visions of designer Ervin Latimer winner of the Finnish Young Designer of the Year 2020 queer artist and womenswear designer of cult brand 1017 Alyx 9SM in 2018.
On the occasion of Pitti Uomo 101, the new issue of Firenze Made in Tuscany will also be published with an exclusive cover story dedicated to British actor and Oscar winner Colin Firth, who talks about his bond and love for Florence. Among the pages of this issue you will discover the overlooks from where you can enjoy the most beautiful views of Florence in winter. With compelling storytelling and sightseeing tips we will take you inside the most beautiful art exhibitions that the city offers its visitors in this season. Plus a special tour of Florence in the company of the new American Consul in Florence, Ragini Gupta.
Given the criticality of the pandemic situation, the fair will apply a strict security protocol that includes:
1. Mandatory registration and online pre-show ticket purchase.
2. Access allowed only by showing the Green Pass Reinforced and temperature sensing.
3. Inside the exhibition centre: FFP2 masks must be worn, limited to the capacity of the halls with anti-crowding monitoring and daily sanitation gel dispenser.
4. Access to the indoor catering areas and bars only with Super Green Pass and no food or drink may be served outside the areas designated and structured for this service.
5. Rapid buffer hubs available to visitors in collaboration with the Italian Red Cross.
Among the special editorial content and online events of Pitti Connect, we would like to point out Pitti Fits: a gallery of street style and the most creative looks taken during Pitti Uomo.
THE NEXT FAIR IN FLORENCE BY PITTI IMMAGINE
From 26 to 28 March 2022, the Fortezza Da Basso will also be hosting the new edition of Taste, the Pitti Immagine event that presents the best of Italian food and wine excellence and contemporary food culture. Taste will change location and will move from the Stazione Leopolda - for this return in presence - to the Fortezza da Basso.