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Pitti Uomo 101 (credits photo: fashionmagazine.it)

credits photo: fashionmagazine.it

November 16, 2021

Pitti Uomo 101

From 11 to 13 January 2022 at the Fortezza da Basso

The countdown begins for the next editions of the Pitti Immagine fairs. Pitti Immagine
Uomo 101 and Pitti Immagine Bimbo 94 will be held simultaneously at the Fortezza da Basso in Florence from 11 to 13 January 2022.

The occasion is renewed again this year to learn about the latest news, talk about fashion and trends with international guests, emerging designers and established brands. Many events and special participations scheduled, such as the special guest Ann Demeulemeester already announced in recent weeks.

"We are ready to give our contribution to the recovery of Italian fashion and international trade," said Raffaello Napoleone, CEO of Pitti Immagine. "We also attribute a symbolic value to this edition 101. The companies are responding with enthusiasm, they are not hiding their difficulties but at the same time expressing great energy, a firm desire to return to represent themselves with their best qualities."

Pitti Reflections is the new theme of the Pitti Immagine fairs: the leitmotif of the displays in the Fortezza and Leopolda, designed by creative director Angelo Figus, and the creative impetus for the advertising campaign shot by the duo Narènte in a high-impact photographic set.


"The editorial theme is always an important topic for Pitti editions, to which we devote great attention," explains Agostino Poletto, director general of Pitti Immagine. "PITTI REFLECTIONS means reflections, but also reflections, interior and exterior, windows that open, glimpses that lead inside and make you look far away, references that go beyond what is expected to represent a new beginning."  

Reflections, refractions, impressions, cross-reference images, coinciding, sometimes not. A game of mirrors that seems faithful, but is not: it doubles, doubles, adds, amplifies, escapes and suggests different angles, proposes lateral glances. The mirror as a theme of the double, of recognizing oneself, of one's own identity and that of the other, a contradictory sign that narrates reality, but which is also deception, illusion, alteration, vanity, narcissism, voyeurism, evasion. These are the suggestions pursued in the shots and video made by Narènte, a creative couple who divides their time between Berlin and Sardinia. And it is precisely on their wonderful land that they have given body to Pitti Reflections.

From March 26th to 28th, 2022, the new edition of Taste, the Pitti Immagine event that presents the best of Italian food and wine excellence and contemporary food culture, will also be held at the Fortezza Da Basso. Taste will change location and from Stazione Leopolda will move - for this return in presence - to Fortezza da Basso.

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