House of Gucci in cinemas from December 16, 2021
The story of the famous fashion dynasty born in 1921 in Florence arrives on the big screen. We talk about the Gucci Archive, reviewed by the film's costume designer, and all the cinemas in Florence where to see it
The wait is almost over! Soon comes to the cinema the film with Lady Gaga, House of Gucci, directed by Ridley Scotti and based on the book 'The House of Gucci: A Sensational Story of Murder, Madness, Glamour and Greed" written by Sara Gay Forden.
House of Gucci tells the story of the family of the Italian haute couture house and follows the events in 1995 that led Patrizia Reggiani to be the instigator of the murder of Maurizio Gucci, her husband and entrepreneur and president of the well-known fashion house. The cast of the film is exceptional, with Lady Gaga as the woman and Adam Driver as the man. Many other prominent actors are present in the film: from Jeremy Iron to Jared Leto and Salma Hayek to Al Pacino.
The main shooting of the film began in Rome on February 25, 2021 and on November 9 in London there was the world premiere of the film where Lady Gaga appeared on the red carpet in Leicester Square wrapped in an incredible purple Gucci dress.
Saturday, November 13 was instead the turn of the Milan premiere where the singer showed up in a fiery red dress signed Versace.
The film was released in theaters in America in November 24, 2021, while in Italy it will arrive close to the Christmas season: December 16.
THE CLOTHES USED IN THE FILM AND THE GUCCI ARCHIVE IN FLORENCE
Since this is a story within the story of one of the greatest fashion brands in history, all eyes are focused not only on the stellar cast of actors, but also on the costumes designed by costume designer Janty Yates (Academy Award in 2001 for the best costumes for Gladiator), who was on vacation in Rome when she received the script. This is an immense work, the result of incredible archival research, to which Alessandro Michele's Gucci seems to have spared no effort in collaborating, and styling that elevates the cult of vintage almost to the point of mystifying it.
Janty spent about two months going through the Florentine house's archives from top to bottom. An archive that, since last July, has been rigorously reorganized and catalogued in an amazing way inside the ancient Palazzo Settimanni in Via delle Caldaie, and where some original garments whose exact copy became part of the film's costumes can now be found. As well as, and above all, the accessories, glasses, belts, bags that in the '70s were for the brand the top products in order of importance.
ALL THE CINEMAS WHERE YOU CAN SEE HOUSE OF GUCCI IN THE CENTER OF FLORENCE
UCI Cinemas Firenze: preview on December 15 at 8.30 p.m., on December 16 at 5.45 p.m. and at 9.15 p.m.
Odeon Cinema Florence: preview on December 15 at 9.00 p.m.
Cinema multisala ll Portico: preview on December 15 at 8.45 p.m.